Practicality
Every analysis must generate decisions and activities.
WDR works across companies, territories and relationships to make international projects more concrete.
We support Italian companies and international partners in business development, with particular attention to Mediterranean, African and Middle Eastern markets.
Our role is to make the project concrete: understand the context, identify stakeholders, open dialogue and support operational phases.

Wissal Rida leads WDR’s international business development activities, building strategic relationships between companies, partners and investors. She supports businesses in entering new markets, developing industrial partnerships and identifying opportunities across the Mediterranean, North Africa and the Middle East.
Every analysis must generate decisions and activities.
Trust is built through continuity and presence.
Every market has its own rules, language and timing.