WDR Insights

Practical ideas for international markets.

Analysis, scenarios and tools to turn information into commercial decisions.

Markets

Exporting to Morocco: how to structure the project

An operational guide to channels, stakeholders and first decisions.

Strategy

Criteria for turning a list of names into a commercial relationship.

Trade fairs

Objectives, agenda, materials and follow-up.

Markets

Key variables to assess before investing.

Export

Roles, advantages and differences when building a network.

Sourcing

A first method for reducing selection risk.