Building a commercial presence in the Ho.Re.Ca. channel.
Competitive analysis, positioning strategy, local relationships and trade-fair planning.
Projects
Value is measured in the field.
Method, activities and results told through projects authorised for publication.
Opportunity and institutional stakeholder scouting.
Context analysis, initiative selection and development of dialogue with the parties involved.
Distributor search and contact qualification.
Criteria definition, mapping, direct outreach and organisation of follow-up discussions.